In the press

Content firms scoop MDA Awards

Mobile Entertainment, July 3 2008
Wapple, Bango and Mobyko have each bagged Mobile Data Association 2008 Awards.

Making the most of mobile data

Mobile Marketer, June 30 2008
Measurement is critical to any business. So it is particularly important to ensure that the products you choose for measuring mobile delivers depth, breadth and accuracy of information needed.

Bango picks up Content Award

Mobile Marketing Magazine, June 30 2008
Bango has picked up the award for ‘Best Contribution to Mobile Content’ at the Mobile Content Awards  2008 in London.

Bango supports on-bill payment in South Africa

FierceWireless, June 24 2008
Mobile web surfers are riding high as Bango today announced it is processing on-bill payments in South Africa, one of the leading countries in the mobile web.

Consumers seek utility from mobile web: Study

Mobile Marketer, June 18 2008
A new study from dotMobi and ad agency AKQA Mobile shows a strong consumer preference for practical mobile content and a better mobile Web experience.

Bango narrows year-end losses on increased revenues

Wireless Week, June 11 2008
Bango announced fiscal year revenues saying its pretax loss narrowed on higher revenues.

Bango pushes for profitability

Business Weekly, June 11 2008
Bango, the mobile web platform provider based in Cambridge, drove up revenues and slashed losses in the year to March 31 but is continuing its hardline efficiency drive in a push for profitability.

Bango hires Bango on metrics

Mobile Entertainment, June 10 2008
Mobile ad network Admoda has appointed Bango to deliver metrics to its advertiser customers.

Publishers, ABCe closing in on mobile measurement

Media Week, May 27 2008
Momentum is building for the launch of an “ABCe for mobiles” to record user traffic to publishers’ mobile sites, with ABCe close to agreeing a suitable measurement standard.

Bango improves Analytics with goal comparison

Mobile Marketing Magazine, May 14 2008
Advertisers can also compare the value of the traffic from third-party ad services using independent data provided by Bango Analytics.

Bango pinpoints best mobile ad campaigns

Marketingservicestalk, May 13 2008
Mobile marketers can now turn to Bango Analytics and use the new goal comparison feature to see which mobile ad campaigns and traffic sources deliver the best conversion rates.

Positioning mobile at ad:tech San Francisco

Mobile Marketer, April 14 2008 
Bango will be exhibiting at ad:tech in the first ever mobile marketing pavilion. If the mobile industry wants to win over the traditional advertising world, then we have to understand their pain, says Mickey Khan, editor of Mobile Marketer. 

Mobile Marketing fantasy vs reality

Brand Week, April 2 2008
Those who doubt that mobile marketing hasn’t made headway might want to go amp themselves.

CTIA 2008: Bango talks about the importance of analytics

bnetTV.com, April 2 2008
An interview with Ray Anderson, CEO of Bango on why analytics is important. This was recorded during the CTIA 2008 show.

Bango: Mobile ad click-throughs now trump PCs 

Fierce Wireless, April 1 2008
“On a PC, a good return [on advertising] is 2 percent–we’re saying you should get anywhere from 2 percent to 8 percent on mobile,” said Bango CEO Ray Anderson.

Benchmarking for mobile by Bango Analytics

Web Analytics World, April 1 2008
Bango today published click through and conversion rates from mobile advertising campaigns to help marketers measure the success of their campaigns.

On CTIA, saying no to mobile apps and other trends

Mobile Marketer, March 20 2008
In this opinion column, Ray Anderson, CEO of Bango, talks of what’s going to be important at the upcoming CTIA show.

Q10 Talking Heads: Ray Anderson, CEO of Bango

Business Weekly, March 12 2008
“After several years of investment in building our technology and systems and gaining an initial base of customers we are now in an exciting position as global leader,” says Ray Anderson.

Is mobile really a sure thing for Google?

ZDNet News, February 8 2008
An overview on what’s hot in mobile including Bango’s mobile analytics for ad tracking.

Mobile ad plays keep popping up

RCR Wireless, February 6 2008
Bango is moving beyond wireless transactions and into the world of mobile marketing.

Analytics on mobile needs a different approach

The UK Mobile Report, February 6 2008
A decade ago, forward thinking people spent ‘optimistically’ on web advertising. Measurement came later.   With mobile, it’s the reverse.  

Bango Analytics Gives The Facts On Mobile

Adotas, February 6 2008
Bango Analytics provides more in-depth information about who users are, where they come from and what they do.

Bango launches analytics tool

Mobile Entertainment, February 6 2008
Bango has launched Bango Analytics, a new tool for gathering mobile user information and profiles.

Bango adds mobile audience research to its payment products

Moconews.net, February 6 2008
Bango, which is mainly known for its mobile payment services, is now augmenting that function with a new research tool.

Bango and others bring Analytics to the Mobile arsenal

ClickZ, February 6 2008
As budgets for mobile shift from experimental to standard line items, many advertisers require reporting on campaigns.

Mobile Predictions for 2008 From Bango

TMCnet, January 8 2008
Mobile vendor Bango (News - Alert) has issued its predictions for what 2008 will bring for the mobile industry.

The coolest things for mobile phones: Xmas Special

Pocket Picks, January 2008
In the Social and Sharing feature, there’s “Get On My Mobile” Bango Button.

For content providers of any size (even you), Bango button offers frictionless push to mobiles

ZDnet Podcast, November 19 2008
For anybody who has ever tried to retrieve Web-based content on their mobile handset…

Sellers of ‘Off-Deck’ Phone Goodies Struggle

PC World, November 18 2007
The challenges of selling mobile content off-deck, with some solutions outlined.

Bango named in Econtent’s list of 100 “companies that matter most in the digital content industry”

Bango, a global leader in the development of the mobile web, today announced that Econtent magazine has named Bango to the Econtent 100, an annual list which recognizes the “best and the brightest digital content companies” across the globe. The list is compiled by a panel Econtent judges who follow different aspects of the digital content industry.  

Bango Button pushes digital content to Mobile phones

Information Week, November 16 2008
All about how people can push digital content to their mobile phones from social networking sites, forums, and blogs.

Bango Button lets users push digital content to Mobile phones from their social site, media site or blog

TMCnet, November 15 2008
Bango has made it easy to push content, such as photos and music files, from a PC web page to a user’s mobile phone - no special mobile expertise is required.

Hit the Bango Button to bring content to Mobile phones 

eWeek, November 15 2008
Now anyone using a social networking site or blog to push content out to mobile phone users with a click of the “Bango Button.”

Bango joins EContent 100

EContent, November 14 2007
Read the Bango profile and see why the company was selected to join the list of companies that matter most in the digital content industry