Bango appoints Cary Stanek to drive forward Customer Services for its growing base of US customers

Bango announced today that it has appointed Cary Stanek as Customer Services Manager for the US. With the US experiencing a rapid growth in mobile web services, Cary joins the company to further strengthen Bango’s relationships with its key US customers.

Bango’s outstanding contribution to mobile internet recognised by Mobile Data Association award

Bango has won the ‘Best Mobile Internet Use’ Award presented by the Mobile Data Association (MDA) on July 1 2008. These prestigious industry awards recognise companies and individuals that have made an outstanding and innovative contribution to the rapidly growing UK mobile data industry. This means Bango has won two awards in two weeks, after [...]

Bango supports on-bill payment for mobile content in South Africa

Easy billing enables content providers to target 42 million mobile subscribers with an appetite for western content
Mobile web surfers are riding high as Bango today announced it is processing on-bill payments in South Africa, one of the leading countries in the mobile web. South Africa, which is in the top five countries in Bango’s mobile [...]

Bango picks up top prize at Mobile Content Awards ‘08

Bango received the top industry award for ‘Best Contribution to Mobile Content’ at last week’s Mobile Content Awards (MCAs) 2008 in London. Organised by Visiongain, the awards recognised dynamic and technological achievement in the mobile content and applications arena.

Admoda chooses Bango to give mobile advertisers accurate campaign metrics

Advertisers track behavior of unique visitors
Mobile ad network Admoda, which serves 1 billion ads per month globally, has partnered with Bango to offer its advertisers key metrics to measure the success of their mobile advertising campaigns. Bango Analytics enables Admoda advertisers to accurately identify, track and build a profile of each unique visitor, rather than [...]

Payforit achieving critical mass

Bango processes 3 million Payforit transactions
Vodafone joins O2 and T-Mobile to mandate Payforit
Premium SMS has been gradually replaced by a WAP billing experience for mobile content purchases according to Bango, which processed its 3 millionth Payforit transaction this month. With many of the UK’s largest mobile content providers - including The Sun, Gameloft and Sony [...]

Bango pinpoints best performing mobile ad campaigns and avoids advertisers paying too much

Provides independence from third party advertising channels
Mobile marketers can now turn to the Bango mobile analytics tool and use the new goal comparison feature to see which mobile advertising campaigns and traffic sources deliver the best conversion rates. Advertisers can also compare the value of the traffic from third-party ad services using independent data provided [...]

Bango Analytics reveals valuable benchmarking data for mobile advertisers

Click through and conversion rates provide benchmarks on which to measure success.
Bango today published click through and conversion rates from mobile advertising campaigns to help marketers measure the success of their campaigns. Banner and text ads on mobile websites typically have a click through rate of 2-8% with a conversion rate of 2-5% which can [...]

dotMobi Advisory Group (MAG) to spearhead global outreach for “ilovemobileweb” campaign

Campaign initiated by Bango brings together over 125 companies under MAG umbrella to promote mobile web awareness and consumer benefits.
The dotMobi Advisory Group (MAG) and Bango today announced the successful “ilovemobileweb” (www.ilovemobileweb.com) global awareness campaign launched in October 2007 will now be managed, operated and supported by the MAG.

Promotion makes football clubs top scorers on mobile

Bango and AnimationFC reveal top teams and tactics that make a football club’s mobile site successful
AnimationFC has been working with Bango to give the UK’s top football clubs a winning presence on the mobile web. Currently helping to develop mobile web sites and deliver content for over 90 Premiership, Championship and League clubs, AnimationFC has [...]