Bango announced today that it has appointed Cary Stanek as Customer Services Manager for the US. With the US experiencing a rapid growth in mobile web services, Cary joins the company to further strengthen Bango’s relationships with its key US customers. Read more »
Bango has won the ‘Best Mobile Internet Use’ Award presented by the Mobile Data Association (MDA) on July 1 2008. These prestigious industry awards recognise companies and individuals that have made an outstanding and innovative contribution to the rapidly growing UK mobile data industry. This means Bango has won two awards in two weeks, after picking up a special Gold Award at the Mobile Content Awards last week.
Easy billing enables content providers to target 42 million mobile subscribers with an appetite for western content
Mobile web surfers are riding high as Bango today announced it is processing on-bill payments in South Africa, one of the leading countries in the mobile web. South Africa, which is in the top five countries in Bango’s mobile web surfing chart, has over 42 million mobile subscribers and a mobile penetration rate of between 85-90% of the population. Read more »
Bango received the top industry award for ‘Best Contribution to Mobile Content’ at last week’s Mobile Content Awards (MCAs) 2008 in London. Organised by Visiongain, the awards recognised dynamic and technological achievement in the mobile content and applications arena.
Mobile ad network Admoda, which serves 1 billion ads per month globally, has partnered with Bango to offer its advertisers key metrics to measure the success of their mobile advertising campaigns. Bango Analytics enables Admoda advertisers to accurately identify, track and build a profile of each unique visitor, rather than simply measure the number of visits.
Vodafone joins O2 and T-Mobile to mandate Payforit
Premium SMS has been gradually replaced by a WAP billing experience for mobile content purchases according to Bango, which processed its 3 millionth Payforit transaction this month. With many of the UK’s largest mobile content providers - including The Sun, Gameloft and Sony BMG - using Bango to provide Payforit WAP billing, this migration will be further accelerated on June 2 when Vodafone joins O2 and T-Mobile to mandate Payforit compliance for mobile web content sales. Read more »
Provides independence from third party advertising channels
Mobile marketers can now turn to the Bango mobile analytics tool and use the new goal comparison feature to see which mobile advertising campaigns and traffic sources deliver the best conversion rates. Advertisers can also compare the value of the traffic from third-party ad services using independent data provided by Bango Analytics. Some companies have already reported discrepancies approaching 20% between the traffic they are getting and what they have paid for, says Bango.
Click through and conversion rates provide benchmarks on which to measure success.
Bango today published click through and conversion rates from mobile advertising campaigns to help marketers measure the success of their campaigns. Banner and text ads on mobile websites typically have a click through rate of 2-8% with a conversion rate of 2-5% which can be as high as 12% on some networks. This data was collected by Bango customers who use Bango Analytics to measure their mobile marketing campaigns.
Campaign initiated by Bango brings together over 125 companies under MAG umbrella to promote mobile web awareness and consumer benefits.
The dotMobi Advisory Group (MAG) and Bango today announced the successful “ilovemobileweb” (www.ilovemobileweb.com) global awareness campaign launched in October 2007 will now be managed, operated and supported by the MAG.
Bango and AnimationFC reveal top teams and tactics that make a football club’s mobile site successful
AnimationFC has been working with Bango to give the UK’s top football clubs a winning presence on the mobile web. Currently helping to develop mobile web sites and deliver content for over 90 Premiership, Championship and League clubs, AnimationFC has revealed the top five best performing sites. In alphabetical order they are, Aston Villa, Glasgow Rangers, Leeds, Tottenham Hotspur and West Ham United. Read more »
